SUNLIGHT is redefining its vision and values as part of its corporate image transformation.
Athens, 21 January 2021 – SUNLIGHT, a member of the Olympia Group and a leading international technology firm in energy production and storage has updated its corporate identity to reflect its new business strategy.
Having recently completed a joint venture with Italian energy storage manufacturer, BMG Energy, and with plans to open a new subsidiary in North Carolina, USA, the company is bolstering its aim to dominate the international batteries and energy storage market by enhancing its business model. The new model will help the company provide innovative and green energy storage options to its customers in more than 100+ countries around the world.
With its new tagline, ‘POWER IS KNOWLEDGE’, the company is defining the ethos it has stood by since its founding: the importance of gaining a deep understanding of the needs and challenges of the market and utilizing data to provide solutions that empower its employees, customers, partners, and the members of the community in which it is active in.
As part of its new business strategy the company is investing €105 million into research and development (R&D) for green energy with innovative lithium battery technology and creating a new research center in Athens, Greece in the first quarter of 2021. It is also strengthening its c-suite team by recruiting high-level executives from the domestic and international markets, recent recruits include Dr Nikos Tsiouvaras as Lithium R&D Director, Roberto Denti as Operations Director and Ioanna Gavrielatou as Marketing Director.
The transformation of the company includes its entire corporate identity, as well as its logo, which is inspired by the mix of blue and yellow, like the lead technologies (yellow) in which the company has major market shares internationally, as well as the lithium technologies (blue) engrained in its investment strategy. At the same time, it symbolizes the cities around the world in which Sunlight has factories, recycling plants and subsidiaries, namely Greece, Italy, and the USA.
“Our new corporate identity signifies the change we want to bring to the entire energy ecosystem, by providing top tech solutions in the sector,” said Ioanna Gavrielatou, SUNLIGHT’s Marketing Director. “Our goal is to combine Big Data with technology trends (such as Machine Learning and Customer Personalization), and to create innovative products that serve our customer’s needs and improve everyone’s life.”