Public Expands and Invests €10 Million in New “Public + home” Stores

With a €10 million investment, the Public store network will expand with 10 new large “Public + home” stores over the next three years

• Full renovation of three Public stores and their upgrade to mega “Public + home” stores in 2024, in Ioannina, Piraeus and Rhodes
• Search for 2,000 sq.m. properties in Crete, the Peloponnese and areas of Attica to develop new “Public + home” stores

Public has announced plans to create 10 new “Public + home” stores over the next three years. Through a strategic €10 million investment, Public is expanding its physical store network, offering an extended range of technology products and services, small and large home appliances, TVs and entertainment products, providing consumers with even more choice.

The 2024 investment plan also includes the full renovation of three Public stores, which will be upgraded to “Public + home” locations, offering a comprehensive shopping experience with an extensive range of small and large home appliances at more locations across Greece. By the end of the year, the Public stores in Ioannina, Piraeus and Rhodes will be upgraded to “Public + home” stores, responding to the evolving needs of consumers and local markets.

Further Expansion of the Public Store Network

Public is reshaping its store network and continuously exploring new locations that can accommodate the “Public + home” experience across Greece. The aim is to bring the small and large home appliance category to more locations by upgrading existing large-format Public stores and expanding the network with new stores.

Specifically, Public Group is already exploring opportunities in Crete, the Peloponnese and areas of Attica, identifying suitable locations for investment in new large-format stores of approximately 2,000 sq.m. These stores will offer ample space for the full range of products, services and solutions for the whole family.

Strong Consumer Trust in Large Public Stores and “Public + home”

The further expansion of the Public network follows the success of the new home-appliance shopping model introduced by Public last September through the launch of its “Public + home” stores. The new concept has emerged as a popular destination for consumers looking for a wider product range, attractive offers and flexible payment options.

The strong reception of the first 13 large “Public + home” stores is reflected in the fact that 94% of visitors rated them positively*, in terms of store design, employee expertise and the wide range of products available. In addition, 75% of consumers overall expressed a strong intention* to visit these stores to purchase technology products such as smartphones, laptops and tablets, home appliances such as refrigerators and washing machines, and entertainment products such as TVs and gaming products, further confirming consumer trust in the Public brand.

Through the creation of new “Public + home” stores and the upgrading of existing locations, Public is reaffirming its commitment to continuous growth and network expansion, remaining a trusted shopping destination for the whole family and home.

* Data from studies conducted by Kantar: Brand Equity Study Q4 2023 and Public + home Evaluation Study (November 2023).