Public Group: Increased Profitability for the #1 Omni-Retail Ecosystem

• Revenue exceeded €500 million over the last 12 months
• 21% sales growth in the first half of 2023 compared to 2022
• Operating profitability doubled in 2022 compared to 2021
• Strong digital sales, exceeding 25% of total revenue
• Successful integration of MediaMarkt and launch of the pioneering “Public + home” concept, with home appliance sales exceeding 20% of total revenue

Public Group successfully implemented a strategy focused on building a strong Omni-Retail ecosystem and, despite the challenges in the broader economic environment, achieved a significant increase in operating profitability to €4.6 million in 2022, compared to 2021, while also delivering strong revenue growth. In addition, the Group achieved 21% sales growth in the first half of 2023 compared to the same period in 2022.

The successful integration of MediaMarkt under the new “Public + home” store concept, the dynamic €30 million investment plan, and the continuous development of innovative services in partnership with leading scale-up companies have created a strong foundation for the Public brand, positioning it as a leader in the omnichannel retail sector.

According to the latest financial results, Public Group’s consolidated revenue for 2022 increased by 10% to €481 million, compared to €436 million in 2021, while performance in 2023 is on track to exceed €500 million.

Commenting on the positive financial performance and the digital focus of the Group’s strategy, Robby Bourlas, CEO of Public Group, said:

“We are continuing to implement our strategy at full pace, with our leading position in Omni-Retail at the heart of our efforts. The positive performance of our financial results in 2022 is continuing into 2023. According to our forecasts, we will exceed €15 million in operating EBITDA in 2023.”

The Public Brand Strengthens Its Position as the #1 Omni-Retailer

With more than 60 physical stores, over 70 million online visits annually and online sales accounting for more than 25% of total revenue, Public offers a comprehensive Omni-Retail shopping experience, spanning a broad range of product categories and services.

Public Capital Partners, the Group’s investment arm, has invested more than €30 million in companies across Logistics and Last Mile (Box Now, Svuum), Fintech (Klarna, exclusive partnership with Revolut), After Sales (iRepair, Douleutaras) and Digital Entertainment (Bookvoice.gr).

At the same time, plans are already underway for additional investments in technology and in sectors that complement and enhance Public’s offering to consumers.

Public & public.gr Become the Complete Destination for the Whole Family

The launch of the pioneering “Public + home” concept marks the successful integration of MediaMarkt into Public and the brand’s expansion into the home living category. Home appliance sales already account for more than 20% of Public Group’s total revenue.

By fully integrating MediaMarkt’s 530 specialised employees and leveraging their valuable expertise, Public is creating a comprehensive formula for omnichannel shopping, across 13 new large concept stores throughout Greece as well as on Public.gr.

Including the new store concept, Public now operates a total of 30 stores offering small and large home appliances across Greece and Cyprus, reflecting the brand’s vision and commitment to delivering a more specialised offering in the home category.

Leading Customer-Centric Services

Consumers have embraced Public’s innovative and flexible payment options. Purchases with up to three interest-free instalments without a credit card, through the “Public Now, Pay Later” service with Klarna, are preferred by 35% of consumers across online and physical stores. Similarly, the recently launched partnership with Revolut is rapidly gaining consumer interest.

In delivery services, “Public Locker Pickup 24/7” through Box Now has achieved 25% penetration among products delivered to lockers. Meanwhile, Next Day Delivery for 100,000 products through Public.gr across mainland Greece, as well as Express Pickup 60’, generated more than 200,000 and 80,000 orders, respectively.

The After Sales category is also highly valued by consumers, with the number of repairs carried out at iRepair points located in more than 30 Public stores across Greece and Cyprus reaching 40,000. Customer satisfaction is also high, with iRepair offering repairs in as little as 20 minutes inside Public stores, achieving a Customer Satisfaction Index of over 92.

Public customers are also responding positively to the brand’s new offering in entertainment, with Audiobook downloads from Bookvoice.gr reaching 70,000.

Having established its position as the #1 Omni-Retail ecosystem, Public Group continues to consistently implement its successful strategy, bringing an ever-growing range of choices, services and products to consumers while enhancing their shopping experience across Greece and Cyprus.