Public Group: Investment & Growth with Two New Large “Public + home” Stores in Ilion and Heraklion, Crete

Public Group celebrated the opening of two new large “Public + home” stores in Ilion and Heraklion, Crete, in February, with two events attended by institutional representatives. The new stores strengthen Public’s presence in two strategic locations and offer consumers an enhanced shopping experience.

With a total area of 4,000 sq.m. and free parking, the new stores feature an extensive range of immediately available technology products, large-screen TVs, home appliances and entertainment products, alongside a wide range of services designed to make shopping even more flexible and convenient.

The two new large “Public + home” stores are part of the company’s three-year €10 million investment plan, aimed at expanding its retail network across Greece and Cyprus. As part of this plan, the number of Public stores is set to reach 70 locations, with a total retail footprint exceeding 100,000 sq.m.

Flexible Payment Options, Interest-Free Instalments and One-Visit Delivery

The new stores also offer consumers a comprehensive range of flexible services, including the “Everything Interest-Free” programme, providing low, interest-free instalments without the need for a credit card, as well as the Public+ loyalty programme, which rewards members with euros credited to their Public Wallet for future purchases.

In addition, through the “Lowest Price Guarantee”, consumers can receive a refund of the price difference if they find the same product at a lower price within 14 days of their purchase.

Finally, with the “All in One Delivery” service, consumers can benefit from the delivery and installation of their home appliance in a single visit, with the option to have their old appliance collected and receive a recycling voucher.

Public’s dynamic growth continues, with three new stores planned to open in the coming months in central Athens, the Peloponnese and the Greek islands. The expansion further strengthens Public’s physical presence, bringing the Public experience closer to even more consumers.

Commenting on the implementation of the strategic plan, Robby Bourlas, CEO of Public Group, said:

“The new large ‘Public + home’ stores in Ilion and Heraklion, Crete, which opened in February, mark an important milestone in the expansion of our network in Greece. We are continuing our €10 million three-year investment plan, expanding our store network across Greece and Cyprus. Our goal is to bring the unique Public experience closer to more consumers, while offering flexible payment and delivery solutions.”