Public Group Surpasses €500 Million in Sales in 2023
- Increased operating profitability
- Strong consumer acceptance of the 13 Mega “Public + home” stores and successful integration of MediaMarkt
- No. 1 destination in its sector, with 100 million visits across online and physical stores
- Digital omnichannel sales exceeded 30% of total revenue
Public Group, the leading Omnichannel Retail Group in Greece and Cyprus, exceeded its €500 million sales target set at the beginning of 2023, while also increasing its operating profitability. These results confirm the successful implementation of Public Group’s long-term strategy, which focuses on investments that continuously enhance its services, optimize operations and support the ongoing development of its people.
The new Mega “Public + home” stores were a key milestone of the year, marking the successful integration of MediaMarkt’s product range and people under the well-established Public brand. The 13 large “Public + home” stores have already earned strong consumer trust, achieving a 97% satisfaction rate (Kantar research), and are becoming an increasingly popular destination for technology and home appliance purchases, combined with convenient payment and delivery options.
Public remains the most popular omnichannel destination for technology, home living and entertainment in Greece and Cyprus, with visits across its physical and online channels in 2023 exceeding 100 million, further demonstrating consumers’ strong affinity for the brand.
The focus on innovative services and strategic partnerships with leading companies made a significant contribution to sales performance in 2023. Notably, the use of the “Public Now Pay Later” service with Klarna exceeded 50% of relevant transactions, while the “Locker Pick up 24/7” service with BOX NOW reached 40%. Customer satisfaction with repairs at iRepair points exceeded a score of 90 out of 100, while the year concluded with the official launch of a major strategic partnership with Vodafone Greece.
Robby Bourlas, CEO of Public Group, said:
“Achieving our 2023 targets is a testament to Public Group’s strong strategic momentum and our people’s commitment to our vision of creating an ecosystem of strategic investments and partnerships, offering consumers more products and more services. Alongside the integration of the MediaMarkt brand, we increased our sales, surpassing half a billion euros for the first time, strengthened our digital sales and increased our operating profitability. In the new year, we will continue to invest in our people and infrastructure, while further enhancing our customers’ omnichannel experience. Our goal is to remain the leading omnichannel retailer of technology, home living and entertainment in Greece and Cyprus.”
* Source: Kantar Tracking Evaluation Study, October–November 2023.
