Strategic partnership between Vodafone Greece and Public – Focus on commercial collaborations and an enhanced customer experience
Vodafone Greece and Public are joining forces in a new strategic partnership focused on developing a broad network of commercial collaborations, leveraging the strength of both brands and the scale of two leading technology companies in the Greek market.
Through this new partnership, the two companies will respond to evolving market needs and offer consumers innovative and competitive solutions through expanded collaborations and an efficient, flexible operating model across both physical and digital channels, with a strong focus on creating a distinctive customer experience.
As part of the partnership, Vodafone will significantly expand its retail footprint by establishing new customer service points within Public stores across Greece, following a shop-in-shop model. Vodafone’s specialised advisors will work closely with Public’s store teams to ensure customers receive comprehensive support across mobile and fixed-line telecommunications, as well as TV entertainment services.
At a product level, the partnership will introduce innovative synergies across mobile and TV services, seamless redemption options for both consumers and business customers, new payment methods, as well as a range of omnichannel collaborations. These will leverage new opportunities in areas such as product collection and after-sales services.
Roby Bourlas, CEO of Public Group, said: “We are particularly excited about this dynamic, exclusive commercial partnership, which will create more synergies for customers while opening up new growth opportunities for both sides. Our goal is to deliver greater value to our customers through personalised services, once again redefining the standards of OmniRetail.”
Katia Stathaki, Consumer Products Commercial Director at Vodafone Greece, said: “Today, we are announcing our new partnership with Public, a collaboration that opens a new chapter both in the way we engage with consumers and in how we expand our presence across digital and physical environments. We are confident that, together with Public, we can create a new direction for the consumer journey, from product discovery all the way through to after-sales services, placing particular emphasis on product partnerships and delivering an outstanding customer experience.”
