With a new corporate identity and website, SYSTEMS SUNLIGHT S.A., a company of the Olympia Group, headed by Panos Germanos, further strengthens its presence in the Greek and international business scene.
The new corporate identity reflects the company’s strategic commitment to the R&D, production and marketing of batteries and high quality energy storage systems, responding to the constantly increasing demands and needs of its customers. SUNLIGHT is continually investing in its growth, adapting to the new reality, while setting clear strategic priorities, such as focusing on industrial batteries, with the respective sales making up 91% of its turnover in 2014 (compared to 72% in 2010).
In the context of the new corporate identity, SUNLIGHT has redesigned its logo, accompanying it with the communication tagline “Reliable Battery Solutions”, which fully reflects its vision to be the preferred choice for its Customers in the field of battery solutions, acting with integrity and generating value throughout its entire business ecosystem.
The landmark in the new corporate identity of SUNLIGHT is its new website (http://www.systems-sunlight.com), which is a vital communication channel with its customers and partners around the globe. The new website focuses on the main pillars of its operation, namely:
- Motive Power Batteries (for forklifts),
- Reserve Power Batteries (for telecommunications, renewable energy, UPS etc),
- Advanced Technology Batteries (submarine, torpedo etc), as well as
- Consumer Batteries (TOSHIBA & Private Label).
The user friendly design offers easy and quick browsing/navigation based on the product, the battery technology or the application/sector of activity (e.g. logistics, telecommunications, UPS, renewable energy, utilities, defense etc). Furthermore, the corporate blog offers information and articles on the global battery market, and also offers the user the ability to access the company’s social media (Linkedin, Facebook, Twitter, Google Plus, Youtube etc)! SUNLIGHT’S valuable partner in redesigning the corporate website was Crowdpolicy.