PLAY PROCLAIMED ONE OF THE MOST TRUSTED BRANDS IN EUROPE ACCORDING TO THE European Trusted Brand SURVEY

PLAY, the mobile telephony company owned by Panos Germanos, was proclaimed one of the most trusted European brands in this year’s European Trusted Brands” consumer survey. European consumers chose PLAY for the quality of its services, the value for money it offers and also because it understands the needs of mobile telephony users. It is worth noting that in 2013 PLAY won a prominent place in the list of the Strongest Polish Brands according to Rzeczpospolita Daily.

Anthe Trokoudi, Communication Manager of the Olympia Group, commented: “Our distinction as one of the European Trusted Brands sets the bar even higher for PLAY’s further growth, focused on continuing to meet all the needs of our subscribers by providing high quality services”.

The European Trusted Brands survey has been organised for the past 14 years by Reader’s Digest, the US magazine, in order to identify the brands across 20 different product categories which European consumers value the most. Ten countries took part in this year’s survey, including Austria, Finland, France, Germany, Poland, Portugal, Romania, Russia, Slovenia and Switzerland, as well as 17,676 consumers, who identified the most trusted brands.

In the 6 years of its operation in the Polish market, PLAY has won the trust of consumers by recording a rapid growth which is reflected in the 20% market share it has gained, while at the same time being the 1st in growth company in the sector of telecommunications in Europe.