PMM is a platform-based business with physical locations and is the number one ecommerce retailer in the Greek and Cypriot market. It consists of two distinct brands, Public and MediaMarkt, following a merger in 2019 which gave Public a 75% stake and MediaMarkt a 25% stake. The PMM Group has all the components that place it above competitors: Greece’s outright ecommerce leader, strong omnichannel strategy, the largest Marketplace in Greece and two very strong complementary brands, Public and MediaMarkt. The results so far reward its choices.
PMM’s mission is to inspire people to live better. It offers a great assortment of products and services at the best prices, while sustaining a high level of service. PMM offers full access and availability to more than 2.2 million items for tech, home, entertainment and everyday lifestyle products. Its technology-first approach and culture of innovation is focused on its customers evolving needs. Its goal is to offer a unique experience, whether online or through its physical stores, matched with delivering exciting propositions and engaging content.
The company is #1 Greek ecommerce retailer succeeding Amazon and eBay (source: Euromonitor report) and #1 omnichannel retailer in household/consumer electrical, electronic and entertainment products. The contribution of ecommerce to the annual turnover of the company is 21%. What is more, it holds significant potential for further growth, being the most advanced tech retail company with a solid & future proof strategy. Public Marketplace, the #1 Marketplace in the country, is also on a growth trajectory. More than 900 Greek companies sell their products to the platform. The goal is to attract hundreds of new sellers and offer even more choices to visitors as well as multiple benefits to partner companies.
PMM is exceptionally well-positioned to benefit from the platform business growth trend, as the established leader in the sector. It has created the first and largest Marketplace as a digital platform that is highly scalable. Its Assortment, Pricing, Brand Reliability as well as its Data-Driven and Customer-Centric approach constitute its unique selling proposition. Furthermore, it has enormous potential for expansion in the future, with possibilities in services (e.g. micro-lending etc) and even a wider range of consumer products.
The company’s holistic omni-strategy combines the best ingredients from stores, ecommerce & marketplace. The goal of its people is to meet its customers’ demands by providing what they want, when they want and in the channel that best suits their needs at any given moment.
Because their journey is dynamic, accessible and continuous, they increasingly expect a seamless, integrated, consistent and personalized experience. Therefore, PMM employs a fully integrated response that is both customer-driven and omni-channel in nature. From PMM’s perspective, omni-channel is actually a single channel with multiple touch points,delivering a completely seamless and consistent experience for customers.
The business is distinctive for its innovation, broad customer eco-system (multi-channel or channel agnostic model) and strong retail team. To further power its digital capabilities, the company is looking overseas for digital talent and expertise, to power its digital capabilities.
The transformation of the company will be supported by a large investment plan, focusing on ecommerce and marketplace, supply chain, infrastructure and new technologies. In the next two years, the investment plan will reach a volume of 26 million euros. Its goal is to further strengthen its e-commerce market share.
