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2016: Year of Dynamic Financial Results for PLAY

March 7, 2017

PLAY, member of Olympia Group, captured a market share of 26.3% (indicating an increase by 1.2 percentage points year-on-year) while at the same time it further expanded its revenues and EBITDA.

The major highlights for the full year 2016 were the following:

  • Total customer base reached 14.41 million (+1.9% y-o-y), while the share of the contract-based subscribers increased to 58.0% versus 50.0% at the end of 2015.
  • Total operating income amounted to € 1,383 million posting an increase of 12.5% year-on-year.
  • Adjusted EBITDA accounted for € 460 million, up by 14.0% compared to the year 2015.
  • Further roll-out of the 4G LTE network increased the coverage of the service to 92.1% of the population as of December 31st, 2016.

In FY 2016, PLAY, member of Olympia Group, continued to demonstrate dynamic results. Specifically, PLAY continued to build up its subscriber base which led to a further increase in revenue and EBITDA. The share of contract-based subscribers out of the total subscriber base increased to 58.0% in Q4 2016, compared to 54.6% in Q3 2016 and to 50.0% in Q4 2015. Furthermore, the adjusted EBITDA growth in 2016 resulted from the continued contract-based subscribers’ acquisition, realizing at the same time net contract subscriber base growth.


JørgenBang-Jensen, CEO of the Company, stated the following: “During the fiscal year 2016, we managed to attain a growth rate in our aggregate subscriber base, currently accounting for 14.4 million users (compared to 14.15 million at the end of December 2015). At the end of December 2016, we held a market share of 26.3% and remained the second largest mobile telephony provider in the market of Poland. We also proceeded with the introduction of duo offers which turned out to be great success for Play, therefore leading to the increase of our contract-based subscribers to 58% of total (versus 50% at the end of 2015). Overall, 2016 was a strong year for Play. We also recorded double digit increase in major financial ratios.”

Kostas Karafotakis, CEO of Olympia Group, stated the following: “The strong performance of the largest subsidiary company within the Group continues unabated and constitutes a result of the strong investments made in technology and network infrastructure, as well as of the solid management team in our company. Without doubt, 2016 was a creative year for PLAY as it was marked by the company’s entrance in the subscription TV market through the service “PlayNow”, by the renewal of our strategic partnership with Hauwei and by our recognition as the “Company of the Year” during the 26th Economic Forum of the Central and Eastern Europe.”